Collaborate With Customers Design for Mass Customization Design for Manufacture Design for Quality & Reliability Implement Fast Time-to-Market Techniques Collaborate with Suppliers in Development

• Prevent product failures rather than react to them
• Create the culture to design quality and reliability into their products
• Use product development teams to ensure that the quality and reliability issues of customers, manufacturing, service, and suppliers are properly represented
• Open communication channels with customers to obtain timely and detailed product failure data
• Maintain a well-conceived failure database of product field failure modes supported by failure analysis to root cause
• Understand in detail the capabilities and limitations of both internal and suppliers' manufacturing operations

• Make all design decisions affecting quality and reliability at the individual design engineer level
• Pay little attention to historical failures
• Assume that the ownership for quality and reliability belongs to groups named quality and reliability
• Assume that design has little to do with quality and reliability, that quality and reliability failures are caused by manufacturing and suppliers

• Frees resources formerly spent fighting quality and reliability brushfires, permitting tasks to be performed faster and on-time
• Reduces warranty costs
• Makes it easier and cheaper for your manufacturing and your suppliers to produce quality products
• Increases sales because reliable products make happy customers
• Creates an atmosphere and culture of doing things right the first time

"The item's intrinsic reliability is defined by the design." - Reliability Simplified: Going Beyond Quality to Keep Customer for Life, H. James Harrington, Leslie C. Anderson, and Les Anderson

"What matters in the world auto industry and what matters in every other dynamic industry is not the single successful product, but the continuous development of outstanding products - products that hit the market with great quality, compelling customer value and extraordinary efficiency." - The Product Development Challenge: Competing Through Speed, Quality, and Creativity, Kim B. Clark and Steven C. Wheelwright