Collaborate With Customers Design for Mass Customization Design for Manufacture Design for Quality & Reliability Implement Fast Time-to-Market Techniques Collaborate with Suppliers in Development

• Have manufacturing people as members of the product development team with an effective voice in manufacturability issues
• Provide mechanisms for design and manufacturing jointly to plan for modular assembly, cellular manufacture, mass customization, introduction of new technologies, quality and reliability, supplier requirements, etc.

• Show the manufacturing people the product design too late for some of their suggestions to be implemented
• Decline to spend enough time with manufacturing to understand its issues
• Use workload as the reason designers cannot spend more time with manufacturing
• Resist using common components

• Produces product designs that can be manufactured easily and meet targeted quality, reliability, cost, and schedule goals
• Reduces expensive late engineering change orders
• Facilitates smooth ramp up to full production
• Speeds the entire product development process by eliminating surprises and fumbles

"The great genius of Taiichi Ohno and his Toyota colleagues in post-war Japan was to see that Ford had discovered only the special case for lean thinking - high production volume with zero product variety, infinite model life, and completely stable demand." - Becoming Lean: Inside Stories of U. S. Manufacturers, Jeffery K. Liker

"The PC uses fewer screws (four screws in the whole box vs. 15 in the previous design), instead using snap-in, snap-out parts, which Dell claims improves serviceability and decreases manufacturing times, lowering the overall cost to build a PC. Dell can manufacture 40 percent more of these small systems on the same production lines as standard-size OptiPlex computers." - Dell redesigns its PC lines, ZDNet News September 21, 2000

"Dell says the Optiplex GX150 can also be more easily serviced. The PC has a clamshell-like design that allows it to be opened like a book for servicing. Inside the PC, Dell has implemented a color-coding scheme, which it says will make servicing much easier. The company has color-coded everything, including labeling all of the user serviceable items, such as memory, hard drives and graphics cards, with green." - Dell redesigns its PC lines, ZDNet News September 21, 2000