Reduce Fulfillment Time Increase Flexibility Organize for Mass Customization Collaborate with Engineering Collaborate with Suppliers in Fulfillment Outsource for the Right Reasons Improve Quality and Reliability Eliminate Production Losses

• Capture individual customer requirements using web-tools
• Build a wide variety of modular products
• Build a network of cells - product flows according to customer order
• Organize a flexible supply chain
• Ship direct to customers
• Standardize modules with common interfaces

• Keep product flowing in predetermined streams
• Allow no changes to standard products
• Ship from big inventories
• Offer long lead times for special products
• Ship to distributors

• Responds to individual customer needs
• Captures new markets
• Yields high sales and profits
• Lowers investment risk
• Avoids inventory of obsolete products
• Lets customers get what they want, on-time, all the time

"Dell provides higher levels of standardization: Power supplies, wire harnesses and mother boards will be common among Optiplex Dell desktop machines." - Dell redesigns its PC lines, ZDNet News September 21, 2000

"And it is this mass-customizing capability that allows Dell to 'to direct' to its customers in such an impressive way, financing its growth with no working capital since its customers, on average, pay their bills more than a week before Dell has to pay its suppliers." - Markets of One: Creating Customer-Unique Value through Mass Customization, Gilmore and Pine