 Have Direct Web Page Contact with CustomersProvide Product Customization with Fast Response |
Lean companies
- Facilitate customer orders on the web page with flexibility and customization
- Provide custom web pages for important customers, sharing information in both directions on pricing, order status and tracking, quality, returned goods, product design, end user feedback, etc.
- Satisfy the customer fully with minimal direct contact by field salespersons or customer service people
Traditional companies
- Have middlemen of various types filtering and delaying information from and to the customer (distributors, dealers, salespersons, etc.)
- Frustrate customers with uninformed customer service people or automated phone systems
- Spend lots of money on sales and customer service
Benefits of Lean
- Gives customers the information they want on-time, every time
- Attracts and retains customers, easily and cheaply
- Reduces selling and customer service costs
- Receives instant feedback on design, quality, and service issues
- Permits electronic storage and analysis of data now often lost in word-of-mouth transactions